![]() The first John Lewis store constructed as part of a shopping centre was the relocated Jessops, in Nottingham, which has been in the Victoria Centre since it opened in 1972. 1972–2000 John Lewis store in Cardiff John Lewis Oxford Street store damaged during The Blitz, 1940 Also in 1953, the partnership bought Herbert Parkinson, a textile manufacturer, a business which still makes duvets, pillows and furnishings for John Lewis. In 1953, the Reading department store Heelas became part of the John Lewis group, retaining its original name until 2001 when it adopted the John Lewis name. They also had "silk shops" at Edinburgh, Hull and Newcastle upon Tyne. The "provincial branches" were Robert Sayle, of Cambridge and Peterborough, Tyrrell & Green, of Southampton and Lance & Lance of Weston-super-Mare. In 1949, it was reported that London branches included Peter Jones, John Barnes (now a branch of Waitrose & Partners), John Pound and Bon Marche. In 1937, grocery company Waitrose, consisting of ten shops and 160 employees, was taken over by John Lewis, and today operates as its supermarket arm. This group of sixteen suburban and provincial department stores included Cole Brothers, Sheffield George Henry Lee, Liverpool Robert Sayle, Cambridge and Trewin Brothers, Watford some of which continue to trade today but are now re-branded as John Lewis & Partners. In 1940 the partnership bought Selfridge Provincial Stores. Jessops only rebranded itself as John Lewis on 27 October 2002. In 1933, the partnership purchased its first store outside London, the long-established Jessop & Son in Nottingham. ![]() John Spedan Lewis also thought up the idea of the Gazette, the partnership's in-house magazine, first published in 1918. His eldest son, John Spedan Lewis, began the John Lewis Partnership in 1920 after thinking up the idea during his days in charge of Peter Jones. In 1905 Lewis acquired a second store, Peter Jones in Sloane Square, London. ![]() The flagship store on Oxford Street began as a drapery shop, opened by John Lewis in 1864. It is considered as a sign that the countdown to Christmas has begun. The John Lewis Christmas television advert was first launched in 2007 and it has since become an annual tradition in British culture. John Lewis & Partners Reading is also the holder of a Royal Warrant from Elizabeth II in 2007 as suppliers of household and fancy goods. On 1 January 2008, the Oxford Street store was awarded a Royal Warrant from Queen Elizabeth II as "suppliers of haberdashery and household goods". In the same year, the first Australian John Lewis concession also opened. The first John Lewis concession in Ireland opened in a Dublin Arnotts store in October 2016. ![]() The first John Lewis store was opened in 1864 in Oxford Street, London, and there are now 35 stores throughout Great Britain. From 1925 to 2022, the chain had a policy that it would always at least match a lower price offered by a national high street competitor this pledge was known by the name "Never Knowingly Undersold". It was created by Spedan Lewis, son of the founder, John Lewis, in 1929. The brand sells general merchandise as part of the John Lewis Partnership. John Lewis & Partners (formerly and commonly known as John Lewis) is a British brand of high-end department stores operating throughout the United Kingdom, with concessions also located in Ireland.
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